Niche

>niche — a market to which you bring something extra that drives demand for your services.
1. a comfortable or suitable role, job, way of life, etc. 舒適或稱心的工作(或生活等) He eventually found his niche in sports journalism. 最後他在體育新聞界找到了理想的工作。
2. an opportunity to sell a particular product to a particular group of people (產品的)商機;市場定位 business They spotted a niche in the market, with no serious competition. 他們看到市場上一個競爭不激烈的商機。 a niche market 有利可圖的市場 the development of niche marketing(= aiming products at particular groups) 針對某群體的產品營銷開發
3. a small hollow place, especially in a wall to contain a statue, etc., or in the side of a hill 壁龕;(山體)凹進的地方
4. the conditions in which a type of living thing can live successfully 生態位(一個生物所佔據的生境的最小單位) biology

… need to think of my niche now! 😛